Homepage
Redesign

Problem Analysis

Onion Net offers a range of services, including mobile plan subscriptions, mobile sales, and repairs. The website’s primary goals are to increase user interactions (such as product clicks) and guide users to physical stores, making store information visibility and page views important metrics.

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As one of the pages with the highest traffic, the homepage plays a key role in guiding users. Whether users want to subscribe to a mobile plan or check out the latest phone models, the homepage clearly indicates the steps to take, providing a smooth and intuitive user experience.

Data Analysis

Through heatmap and GA4 data analysis, we found that product click interactions on the homepage were relatively low, possibly due to the page being too long. We also observed that many users directly use the search function to look up brand names, such as iPhone or Samsung, indicating that users usually have a clear idea of the products they want to purchase.

Solution

Based on our data analysis, we implemented the following adjustments:

• Changed the original three-column product display to a single-column layout to shorten the page length.

• Added filtering options, allowing users to quickly find the products they want even with a single-column layout.

• Introduced a “Brand Section” to let users easily browse products from specific brands.

• Enhanced visual contrast in the design, making content-dense pages easier to read.