After working at a few big corporates in New Zealand, I decided to quit my 9-5 and start my own gig while I travel around the world! Over the past few years, I’ve discovered that I enjoy building relationships with people and helping them improve their businesses - regardless if the project is as simple as building a dashboard or as complex as building a chatbot that answers any questions you have on your website performance (pretty cool huh).

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Knowledge sharing is also a big passion of mine. Many people find “data” scary because it’s made up of a bunch of numbers! And it is! But it’s not as scary as most people think. That’s why I’ve been creating my own GA4 guides (less formal & serious version) and hosting interactive sessions on Digital Analytics & CRO. 

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Data is one of the most valuable assets to a business, but only if it’s well-managed and leveraged. So let’s chat and see how we can master the art of digital analytics & optimisation together!