OPTIMISATION PROCESS
CRO is a mindset and an art of balancing conversions and user experience. Hence a comprehensive process is crucial to capture the different aspects and impacts of any changes made on the website.
Identify problem
Propose a solution
Test execution
Test analysis
Data analysis
Design & Build
Collaboration Process
We love to work like partners! Before collaborating, share your goals and plans with us. We're more than happy to help you achieve them!
Step 1
DATA AUDIT
We'll start with an initial data audit to ensure important events and conversions are being tracked. If we discover any gaps during the audit, we'll also set up data tracking in this step.
Step 2
DATA ANALYSIS
Data analysis is the foundation of conversion rate optimization. Through data, we understand user behavior on the website - where do most users drop off? What are the pain points in the user journey? Do users interact differently across devices?
Step 3
OPTIMIZATION PROPOSAL
Based on the data analysis results, we will propose various optimization strategies for discussion.
Step 4
TEST IMPLEMENTATION
Set up experiments in the testing tool, and start testing after confirmation. During the testing period, we'll continuously monitor the test status and website conditions.
Step 5
TEST RESULT ANALYSIS
After the test concludes, we'll analyze the results and create a test report, and plan the next optimization steps based on the experimental outcomes!