User Journey Analysis
Improve conversions through user psychology and visual reshaping
HUKUROU
Product CTR
+4%
Conv. Rate
+23%
User Journey Optimization
Problem Analysis
Although HUKUROU's articles generate considerable traffic, this traffic seems difficult to convert into actual purchases. This is a common situation for many e-commerce sites: SEO does bring visitors, but it doesn’t necessarily increase conversion rates.
Data Analysis
Through GA4 user path analysis, we found that after clicking on products embedded in the article pages, 70% of users continue browsing other product pages, while only 30% add items directly to the shopping cart.
Users’ actual browsing behavior often differs from our expectations, so we need to use data to better understand how users interact with the website.
Solution
From the user’s perspective, most people want to “check out other related products to make sure they’re buying the most suitable one” before making a final decision.
Therefore, we added a “Browse All Products” CTA on the article page to support this behavior, allowing users to view all products directly from the article page.